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Here are snapshots highlighting representative client engagements. They include diverse client types and the breadth of SoftBridge expertise that delivered on client objectives. While these thumbnails cover many categories, the vast majority illustrate significant client revenue growth.
- Client: A two year old software company wanted to accelerate away from a pack of four similarly sized competitors.
- Challenge: SBA executed a market research program that clearly delineated market segments, new positioning options, prospect preferences, and new marketing/sales tactics.
- Solution: Marketing and sales action programs were launched based on the research findings.
- Result: Nine months later, revenues had tripled
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- Client: Global manufacturer of laser printers.
- Challenge: Choose the management structure and key members to best match strategy in highly complex world-wide market.
- Solution: Operational engagement included candidate selection for new General Manager, development of a new Asia/Pacific strategy a complete distribution channel redesign, including VP Business Development, and new channel partners.
- Result: Revenue was quadrupled in 18 months. Additional engagement for this client reduced severe manufacturing and distributions shortcomings that when remedied, allowed these divisions to be sold to Global 100 company for more than $125M US.
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- Client: One of the original electronic commerce innovators for supplying business and desktop software to corporate organizations.
- Challenge: Simultaneously assist in market test, valuation, build a business case and financing.
- Solution: Conducted market feasibility testing, business plan development and investor identification and presentation.
- Result: Orchestrated both private funding sources and a public offering in excess of $16M.
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- Client: Established transportation software company.
- Challenge: Client faced taking repositioned product into new market segments; bypassing traditional sales channels
- Solution: Develop plan for sales strategy/process, sales force recruitment and incentive plan to match company goals. Included management bonus plan to assure staff alignment around common objectives.
- Result: Company grew first year revenue from $1m to $12M.
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- Client: An early stage software company with 25 employees and a monthly sales rate of $150,000.
- Challenge: "Confused" about marketing and sales pathways to growth. Was the product a "product" or "service" and how long would market window be open for a stand-alone offering?".
- Solution: SBA created an entire plan for business development, and worked with the company on execution of go-to-market plan.
- Result: Eight quarters later, sales were running at $1m per month, and the client had attained better than 50% share in its niche.
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- Client: A mid-sized client in electronic publishing.
- Challenge: Marketing management was puzzled about the mediocre performance of a promising product line.
- Solution: SBA pinpointed market niche, repositioned the product around its clearest benefits, overhauled product collateral, and worked with the client to implement a hybrid direct/telesales force.
- Result: Product revenue ran at double the budgeted level.
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- Client: Start-up content management company serving media/entertainment industry.
- Challenge: Needed high profile technology partners to jump start offering and foster industry credibility.
- Solution: SBA identified alliance targets and negotiation strategy.
- Result: Within 6 months client company had signed working alliance agreements with Oracle, Macromedia, BEA, Vignette, Artesia, Akami, and six others.
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- Client: Software company in fiercely competitive tools market.
- Challenge: Re-priced line while maintaining stability of installed base.
- Solution: SBA designed a new pricing strategy around unique needs of specialized target markets. Introduced special incentives for company charter software subscribers.
- Result: Client saw 40% higher revenue returns while maintaining market share.
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- Client: An early stage company rolling out its first product into a fast-emerging market.
- Challenge: Unknown company with shoe-string budget.
- Solution: SBA designed a high impact launch, combining research, PR, and guerrilla marketing. Total cost for the program was $25,000.
- Result: Program yielded 100 B-B customer inquiries per week during following quarter.
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- Client: A client producing hardware/software systems for motion capture and analysis was debilitated by a take-over battle.
- Challenge: At mid-year sales were 25% below plan, cash flow was tight, and credit lines were stretched to their limits. Morale on the floor.
- Solution: SBA worked with the client to mount a sales blitz that involved every level of management.
- Result: The company returned to planned P&L performance by year end.
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- Client: Mid-sized client in wholesale distribution.
- Challenge: Rapid growth from $20M to $50M; but profits plummeted.
- Solution: On inspection, the problem lay in obsolete information systems which handicapped staff at all levels. Day-by-day decisions were often inconsistent with strategic goals and profit targets. SBA prepared a sequence of quick fix and longer term information management recommendations.
- Result: Company achieved record profitability in six months
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- Client: French interactive software vendor.
- Challenge: How to position product for maximum global exposure in rapidly changing competitive landscape.
- Solution: Conducted multi-faceted market study to reveal whole product and market positioning requirements. Worked with client to identify investors, deal terms, supported due diligence and strategized final negotiations.
- Result: Within 90 days of the study, client had achieved objective of closing Series B funding.
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- Client: Software tools company.
- Challenge: As start-up client grew from 20 to 150 employees, its customer service function was overwhelmed alienating early adoptors.
- Solution: SBA, through its network, identified a new service manager, painted the mission for that person, and launched an internal program to heighten service awareness throughout the company. .
- Result: Six months later, backlogged service calls were reduced by 80%, and customer satisfaction had soared.
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